English


 * GRADE 10 ENGLISH 2017/18 **

Mr. Bird - anthony.bird@ccbcali.edu Ms. Bonacci - tristen.bonacci@ccbcali.edu Mr. Skinner - benjamin.skinner@ccbcali.edu

** Unit 4 ** ** Animal Farm by George Orwell **

__10-O & 10-G__

**Class/homework for Mon 23 April:**

Read Animal Farm to end of Chp. 4, and prepare for Quizzes on first four chapters on Monday.

** Unit 3 ** ** Lysistrata by Aristophanes ** __Introduction to unit__ See attached file for background research into the play. Groups will be assigned in class. Some tips on how to write a feature article, and how it differs from a news report and an editorial. Here is a digital copy of this Ancient Greek drama. Print copies will be given to you as well. View this map of Greece at the start of the The Peloponnesian War (431 BC-404 BC). Lysistrata was first performed in 411 BC, 20 years after the start of the war. ** Ethics of Advertising ** Fri 26 Jan-Mon 5 Feb Mr. Bird's class during his absence Attached below is a project on the ethics of advertising which you should complete at your own pace, making notes in your Notebook, carefully recording sources in APA style, and finally submitting a 5-paragraph argumentative essay to __** Turnitin.com **__ by 3:00 pm on Mon 5 Feb. ** HAPPY NEW YEAR! ** I hope you all had a great holiday - and are feeling refreshed and ready for Term 2.

=Advertising Unit - Creating Your Own Ads=

For the final weeks of Term 1 we analysed TV advertisements. Using your knowledge and understanding of how ads work, in pairs you will now create an advertisement of your own.

EITHER • A commercial advert (for a product you have invented or developed/upgraded) OR • A non-commercial advert (raising awareness of a local, national or global issue)

 Your ad may be:

EITHER

• A **still ** image with text, created in Publisher or PowerPoint OR

• A **video **<span style="font-family: Arial,sans-serif; font-size: 16px;"> using iMovie and/ **<span style="font-family: Arial,sans-serif; font-size: 16px;">or **<span style="font-family: Arial,sans-serif; font-size: 16px;"> a video camera/cell phone to shoot your own footage

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 120%;">Once you have completed your advert, you will write an individual reflection <span style="color: #1d35b3; font-family: Arial,Helvetica,sans-serif; font-size: 140%;">in class on Friday 26 Jan <span style="font-family: Arial,Helvetica,sans-serif; font-size: 120%;">, which will need to describe the role each of you played in producing it, as well as:


 * <span style="font-family: Arial,sans-serif; font-size: 12pt;">Your campaign message/advertising appeal/AIDA strategy
 * <span style="font-family: Arial,sans-serif; font-size: 12pt;">Your target audience
 * <span style="font-family: Arial,sans-serif; font-size: 12pt;">Your marketing strategies and persuasive techniques, and why these are effective

<span style="font-family: Arial,sans-serif; font-size: 12pt; line-height: 0px; overflow: hidden;">

Still Ad (Poster, Billboard)
<span style="font-family: Arial,Helvetica,sans-serif; font-size: 120%;">Create your own digital advertisement using graphic design software such as Microsoft Publisher or PowerPoint or a design website such as https://www.canva.com

What Your Advert Should Contain:

Headings/Sub-headings Picture(s) of the product/service/issue User(s) of the product/service/information Brand name/sponsoring organisation Slogan (for commercial ad) Logo (for commercial ad) Variety of fonts and colours Interesting layout Persuasive text: - that makes use of ethical,emotional or logical appeals (ethos, pathos, logos) - that uses figurative language and other persuasive language (see Advertising Techniques in Google Drive) - that contains emotive words with strong positive or negative connotations

What Your Advert May Also Contain

Price information (if this is an important aspect) Availability (where it is sold) Ordering/contact information

See examples below of still digital ads:



And here is a list of the most common advertising techniques. Make use of one or more of them in your advertisement.



Here are a couple of short video adverts as a model, the first non-commercial and the second commercial:

[|NBC Left Field]

[|Mercedes Benz]

The digital advertisement (still or video) is due by **Thurs 25th of** ** January, uploaded to Google Drive under the name of your class in the folder marked Advertising > Original advert. **

Y ou will be assessed on the following criteria: Crit B: i. organizes the elements of the advertisement appropriately iii. effectively formats and edits a still/video advertisement​

Crit C: ii. Stylistic techniques in the advertisement are appropriately utilized to effectively reach an intended audience.

The week of November 5-9, you will be completing the final assessment on Catcher: an essay. This assessment will be completed in class and uploaded to turnitin, OR you may write it by hand. I have uploaded the rubric below:

Remember to **check your work** for these specific **language points:**
 * w__**h**__ich
 * a lot (**2** words)
 * even though (**2** words)
 * **this** (singular) vs. **these** (plural)
 * **were** (past tense of "to be") vs. **where** (location)
 * **on** the other hand
 * formal language should be used in an essay ( kids, gonna , 'cause )

Here is the presentation setting out **how to write a P.E.A. paragraph**:

__** Friday October 27 **__ We'll be celebrating Halloween today, BUT, Bonacc's 10th grade will still have class last hour. Make sure you are working on your continuation. Due November 1 -next Wednesday. See below for summative assessment rubric:

__** Summative Assessment week **__

Your __**summative assessment**__ is due in class on Wednesday, November 1. Here is the rubric:

Here is the style powerpoint from class this week which may help you with your writing:



__**<span style="color: #9221a8; font-family: Arial,Helvetica,sans-serif; font-size: 130%;">Background Research **__ <span style="color: #9221a8; font-family: Arial,Helvetica,sans-serif; font-size: 120%;">In groups this week you will create a presentation on an assigned topic, in order to learn more about the society in which //Catcher// was written. Instructions and the various topics are in the document below: You will present on <span style="color: #24d120; font-family: Arial,Helvetica,sans-serif; font-size: 120%;">Thursday and Friday, September 21st, and 22nd. <span style="color: #9221a8; font-family: Arial,Helvetica,sans-serif; font-size: 120%;"> <span style="color: #cf1f07; font-family: Arial,Helvetica,sans-serif; font-size: 130%;">Ch1-12 Quiz Friday 8th September The quiz will cover both your understanding of the first 12 chapters, as well as the vocabulary words (including spelling). Use your study guide to review.

__**Reading targets for this unit**__ (each section is approx. 45 pages):
 * 1) Study Guide 1-4 and chapters due September 1st (Friday)
 * 2) Study Guide 5-12 and chapters due September 8th (Friday)
 * 3) Study Guide 13-16 and chapters due September 25th (Monday)
 * 4) Study Guide 17-21 and chapters due October 17 (Tuesday after BREAK)
 * 5) Study Guide 22-26 and chapters due October 22 (Monday)

Here is the PDF version of The Catcher in the Rye by JD Salinger which we will be studying in Unit 1:

Here is is the audio book, split into chapters. Remember to read along as you are listening. media type=youtube key=OWh2ZpjT-m8 width=560 height=315 width="560" height="315"

**__ Unit One __** __ Monologue __ Remember that you will need to bring the written copy of your monologue to class on Wednesday, September 6th, and either be ready to perform it, or have sent a recorded version of your performance to my email. Late submissions will result in a lower Crit B grade. Here is the rubric: Here is the example that we watched in class:

media type=youtube key=0KFVLWX7eEY width=560 height=315 width="560" height="315"

__ Personal Reading __

As I explained in class today, on **Monday 26th August** you should bring the book you have chosen for your personal reading to class. If you're not already reading a book, search for one over the weekend. The websites below will help you - and remember to ask your friends, family and teachers for recommendations! Choose something that you are going to enjoy and that is at a suitable level for you.

[|What Should I Read Next?] [|GoodReads - Young Adult Lists] [|Time 100 Best YA Books] [|The Book Trust Bookfinder] [|Guys Read (really!)]

I hope you had a wonderful summer, and are ready to read, speak, write, and generally practice your English language skills. Good luck on the coming school year! Use this page to access the handouts and texts that we will be using in class. If you are interested in knowing the criteria for assessment, download them here:

Here are our essential agreements to make sure everyone has the best year possible and achieves their full potential: